Fyffes launches brand with playful new consumer campaign in Ireland.

2025-09-08 15:00

Raquel Rotberg, Global Marketing Manager at Fyffes, explains about the campaign: "Fyffes is not only well-known and loved throughout Ireland, but also a true pioneer. For over 130 years, we have shaped consumer trust in fruit. With this new campaign, we demonstrate that..."

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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