After the typical summer decline in grapefruit and mandarin sales, the citrus industry is ready for a fresh start.

2025-09-26 00:00

Henk Nijhoff of Exsa begins by saying, "About 25 years ago, there was a claim that grapefruit breaks down fat. That caused quite a stir. Unless influencers can create another such hype by labeling grapefruit as a superfood, I see the market declining rather than growing."

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