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Summerstar Ruby is rebranding South African grapefruit in Europe.

2025-07-10 00:00
Source: Freshplaza.com
A coalition of South African citrus growers, working under the Citrus Growers' Association (CGA) of Southern Africa, is focusing on repositioning a grapefruit variety within European markets. Specifically, a marketing committee of Star Ruby growers has set out to reshape the fruit's image and increase its demand through...

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Freshplaza.com
Freshplaza.com

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