"Growers in the U.S. often have their own B2C brands, something that isn’t very common in Europe yet"
These days, the role of a breeder is not just to produce seeds. Bayer Crop Science is no exception, of course. At this year's Fruit Logistica, we spoke with Andrew Burchett, Global Strategic Accounts Lead, and Nico van Vliet, Global Value Chain Development Lead, about this.
Connecting across continentsAndrew tells us about a great opportunity that he sees throughout the
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