Hooking fruit to India’s love of cricket pays off
Last year's test run – pardon the pun – with South African citrus to India and Bangladesh under the aegis of cricketer AB de Villiers' 360 brand, confirmed what Down South was hoping for: the emotional attachment to cricket is a massive springboard into the Indian subcontinent. Down South has an exclusive agreement with AB de Villiers in collaboration with the 360 brand.
AB de
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