“It all started because we wanted to give a second chance to Mollar pomegranates that did not meet the marketing standards"
"We have been producing Mollar de Elche pomegranates in San Juan de Alicante for more than 30 years. We came to terms with the fact that when marketing fresh produce, the fruit that could not be sold because it did not meet the market requirements ended up discarded or, at best, was sold to the juice industry at a fairly low price," said Daniel Ten, CEO of Integrana. "So in order to give a
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.