Global kiwifruit campaign is centered around nutrition and consumer trust.

2026-05-18 00:00

Zespri has launched a new global brand platform called "Grown for Good" as a key component of its long-term strategy that centers on nutrition, consumer awareness, and kiwifruit marketing. The company noted that this platform is a continuation of its previous campaign titled "Make Your Healthy Irresistible" and will be rolled out worldwide.

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