Hayward shortage in Italy
Italy is selling its kiwifruit at high prices, especially to destinations that Greece cannot reach due to a lack of suitable sizes or the signing of export protocols.
The season started early. In fact, Chile ended much earlier than usual. This early end created a big gap and demand shot up only to calm down as the season progresses.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.