KiKoKa yellow kiwifruit brand debuts at Fruit Attraction

From the country that brought us such iconic designs as Ferrari, Gucci and Martini comes a new contender looking to make its mark in the fast-growing yellow kiwifruit segment. KiKoKa, the new brand name of Rivoira Group’s Yellow Kiwi Project, was unveiled at a crowded press conference at this year’s Fruit Attraction trade fair in Madrid, where project manager Gerhard Dichgans outlined

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.