Kiwifruit rising in popularity
New Kantar research published by Zespri finds that kiwifruit has climbed two spots to become the seventh most popular fruit in key markets. Kantar has tracked the rise of kiwifruit’s popularity amongst other fruits in 15 of Zespri’s core markets during the New Zealand kiwifruit season between 2018 and 2022. In that time, kiwifruit has climbed from an average rank of ninth to seventh.
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