Marketing and brands in the Kiwi shelf: Trust, tasting, and visibility

2025-10-15 12:00

"A combination of digital marketing, attention-grabbing packaging, and promotions is, in our opinion, the most effective," says Turgut Akkaya, Market Manager at Rewe Center. Additionally, tastings remain "a proven method to convince consumers of new varieties."

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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