"Our platform allows global producers to access the Polish retail market".

There is no doubting Roger Boons' enthusiasm for the Polish market. After joining the fruit and vegetable sector in 1985, it didn't take him long to start working in the Eastern European market, at that time for the New Zealand Kiwifruit Marketing Board (Zespri) after the fall of the Berlin Wall. Six years ago, the Belgian returned to his roots as sales manager in Greenyard.

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