Quality, innovation, and less plastic: What the retail industry wishes for from kiwi producers

2025-10-16 12:00

"We wish for producers to use less plastic, provide a consistent taste, and offer smaller packaging units," says Sascha Fleischer from Edeka Mühlenkamp. "From customers, we hope they refrain from squeezing the fruits and pay attention to ripeness cues - this way, there will be less waste."

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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