“The French kiwi sector has found ways to renew itself”
Diseases and weather hazards are just some of the difficulties French kiwi production, like other sectors, has had to deal with. For Jean-Baptiste Pinel, managing director of Primland, this negative situation has actually forced kiwi producers to evolve towards something positive, while transforming the kiwi market.
Jean-Baptiste Pinel, managing director of Primland at Fruit
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