Zespri has revealed its 2035 strategy to enhance its global position.

2026-02-25 00:00

Zespri has launched its 2035 strategy, a long-term plan focused on strengthening the kiwifruit industry's resilience, unlocking future value, and aiming to become the world's healthiest fruit brand. The strategy was introduced at the two-day Momentum 2026 Conference in Mount Maunganui, which was attended by industry stakeholders.

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