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Zespri plans to introduce a new red variety to support the growth of RubyRed.

2025-12-10 07:00
Source: Fruitnet.com
The Zespri board has approved the commercialization of a new red variety, Red80, to extend the selling season for Zespri RubyRed kiwifruit. This decision comes after the volume of Zespri RubyRed kiwifruit doubled this year, with over 3 million trays sold in key markets.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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