Lemon Prim promotes the organoleptic qualities of lemons
Lemon Prim positions itself to the public as an objectively superior lemon, presenting itself without artifice, without aesthetic touch-ups and without distraction from what really matters: its flavour and aroma.
Through its communication campaign, Lemon Prim seeks not only to promote the brand, but also to educate the public about the unique characteristics that make its lemons
sound and taste great
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.