PGI lemons drive Italian fruit purchases
Fresh lemons are purchased by 70% of Italian families, equal to over 40 million individuals a year with an average purchase of 6 kilograms of product per family (CSO/GFK data) for an offer of around 450,000 tons in Italy, according to the PGI Syracuse Lemon Consortium. Italians prefer packaged lemons to bulk lemons and have no perception of the seasonality of the product but prefer Italian
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