Lucas Group boosts brand image with new Smurfit Kappa packaging
Quality is one of the main pillars of Grupo Lucas, a company that has been one of the leaders in the fruit and vegetable sector for decades thanks to the care and attention with which it treats its products, which are widely recognised in the market.
Thus, in collaboration with Smurfit Kappa, it has developed new packaging with a renewed image, which reinforces its brand in the
market.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.