Lázaro remains unstoppable
Fruit Today magazine spoke to Cristina Lázaro, Director of Sales and Business Development, to discuss the company's latest developments.
How has Lázaro evolved over the last five years? And in particular, this last one, which has been somewhat atypical due to the price of potato at source.
The arrival of Covid was a year of reflection that has
provided us with the opportunity
to reflect on the situation.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.