MAPA (Ministry of Agriculture, Fisheries and Food) and FEPEX (Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers, and Live Plants) join forces for the international promotion of fruits and vegetables.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.