Marlene brings creativity to the shelf with the spring campaign.
2026-04-01 00:00
Source:
Freshpointmagazine.it
Creativity enters the fruit and vegetable department and becomes a shelf animation lever. The new spring campaign of Marlene has started, "I am the fruit of your creativity," which brings the works born from the international contest for the brand's 30th anniversary to the points of sale, transforming them into packaging.
Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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