AMI: Sugar melon sales boosted by high promotional activity
The Spanish supply of sugar melons, i.e. Galia, Cantaloupe and honeydew melons, from early cultivation is high this season. Due to a lack of demand in Germany caused by the weather, quantities piled up on the market and pushed prices down. Sales have been boosted for weeks by exceptionally high promotional activity.
In the Spanish
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".