Bayer energizes its melon and watermelon portfolio
The last few campaigns have been very challenging for the agricultural sector due to the weather conditions. And not only for the companies dedicated to production. Breeders have also faced setbacks when testing varietal development. But, as the saying goes, every cloud has a silver lining.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.