Perla Nera is reviving summer with a national campaign running until September.
2026-06-08 00:00
Source:
Freshpointmagazine.it
Perla Nera is opening the 2026 season with a national communication plan that will accompany the brand throughout the summer, until September 5th, enhancing the offering of premium Italian watermelons with a continuous presence on television, radio, print, social media, and events in the territory.
Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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