Rijk Zwaan is changing its focus towards the future.
More than 300 professionals from the sector got to know the latest innovations that Rijk Zwaan presented at the last edition of its Global Melon & Watermelon Event at CED La Palma, in Cartagena (Spain).

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.