Sales of the midi watermelon with black rind and deep red flesh are now underway.

2026-05-22 00:00

The marketing campaign for Dolce Passione watermelons has been launched in large-scale retail outlets in Italy and abroad, as well as in some markets in major European cities. Luciano Trentini is the director of the Dolce Passione Consortium, which brings together three leading companies in the industry.

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