"The first two weeks of July will still be complicated for melons."
While consumption is high, there is a lack of product, and people are flocking to buy melons. "Prices have risen to unprecedented numbers," says Bruno Francescon of Mantuafruit, a melon specialist, "even though this shortage was expected, which will go on for the first 15 days of July. Then it will be back to normal."
Premium line
The bad weather in Italy during the
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.