"Musimy uczynić świeże owoce i warzywa modne, atrakcyjne i dostępne na Instagramie"

2025-05-19 00:00

"Fruit and vegetables have never been such a star product," explains Nicolas Gandrillon, director of Les Gros Mots agency. "They can be found in shampoos, beauty creams, and even at Fashion Week. Yet, the younger generation still eats very little fresh fruit and vegetables (4x less than older generations)."

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