New Dutch fresh produce trading company: Fruta Rosa International
This year, Henk Rozema started his own fruit and vegetable trading company, Fruta Rosa International, in the Netherlands. The name is a tribute to the parent company, Fruithandel Rozema. "I learned the trade from my father, of whom I'll always be proud," says Henk.
"For now, I've set up a small office at home. I try to deliver the trade directly to customers as much as

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