New Master is marking 60 years in the fruit industry and laying out its plans for The Fruiterers in 2025.

2025-02-04 00:00

George Smith, the future Master of London's Worshipful Company of Fruiterers, began his career in the fruit industry on December 20, 1964, at Covent Garden's Floral Hall Yard. At the age of eight, he would eagerly await the morning fruit deliveries, immersing himself in the vibrant market atmosphere.

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