Products quotations
Lidl Italy and the new campaign for fruits and vegetables to the rhythm of music
2026-04-01 00:00
Source:
Freshpointmagazine.it
If a rabbit's nose accelerates up to 120 beats per minute, the diagnosis is certain: the vegetables are extremely fresh. Starting from this unique scientific premise, The Beat of Freshness is the new digital campaign by Lidl Italia that aims to revolutionize the storytelling of fruits and vegetables.
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Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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