Organic farming can reinvent itself by adopting innovative practices and technologies that increase efficiency, sustainability, and resilience. Some ways organic farming can reinvent itself include: 1. Embracing agroecological principles: Organic farmers

Organic farming can reinvent itself by exploring innovative strategies and approaches to attract consumers and increase demand for organic products. This was the focus of a conference at medFEL 2024. Despite years of growth, the consumption of organically grown products has plateaued. In France, the organic fruit and vegetable market experienced a slight decline in 2023 compared to 2022, with a 9% drop. To revitalize the organic farming sector, it may be necessary to introduce new marketing campaigns, improve distribution channels, enhance product quality, and engage in sustainable practices that appeal to modern consumers.

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