"The consumption of Iberian pumpkin has increased by 20% in 3 years"

2024-07-09 00:00

Consumer trends, business opportunities, the necessity to innovate with new formats, and strategies to engage with consumers were the focal points of discussion at the third edition of the Butternut Conference. The event was organized by Sakata and Love Klabaza, the association of butternut squash producers from Spain.

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