Dutch wholesaler focuses on quality with tree-ripened Greek oranges

2025-12-23 00:00

John Vos, an account manager at Gebrs van Aarle - a Dutch fresh produce wholesaler and part of the Groot fresh group - has noticed a growing trend in the industry: a shift towards emphasizing quality. "Greengrocers, farm shops, and street vendors that prioritize higher quality standards are able to set themselves apart."

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