Oranges from the Guadalquivir may fall by 60%.
Companies such as Sandías El Abuelo have prioritised the land near the wells they have acquired rights to plant, and have even "sacrificed part of the production", explains Francisco Heredia Rosa, head of the company.
To this smaller surface area must be added the considerable drop in production in the plots sown, with important cuts in the allocations of water
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.