The Spanish citrus sector has launched a video game to emphasize the importance of orange juice.
2025-06-20 00:00
Source:
Freshplaza.com
The citrus industry has come together to release an educational video game designed to emphasize the importance of pure orange juice and the efforts of the industry behind it. Known as Zumotron, the game serves as the focal point of the campaign "Nothing more than juice. Nothing less than juice".
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