AMI: Tomatoes at the advertising forefront
Tomatoes are the undisputed advertising kings. They are by far the most frequently advertised by German food retailers. The great variety in the tomato assortment, from small-fruited tomatoes to standard truss tomatoes, is the main reason for this high advertising intensity.
There is not a week in which tomatoes do not appear in the advertising leaflets of the
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".