Ecuador's roses are becoming more attractive to young buyers with their velvet and rainbow colors.

2026-02-20 00:00

Ecuador is the third largest exporter of roses in the world, and is working to maintain this position by reimagining the appearance of roses. The color palette now ranges from white to black, with effects designed to stand out on a phone screen as well as in a living room. Some roses are even sold with petals that shine.

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