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Etna Barbera pear Coscia campaign kicks off

2023-07-28 00:00

The marketing campaign for the Coscia dell'Etna Barbera pear, a typically summery fruit whose window runs from the end of July to October, has begun. "It promises excellent quality fruit and we expect growing volumes for 2023," says Alessandro Barbera, owner and general manager of the Adrano-based group. An early variety that benefits from the soil

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Freshpointmagazine.it
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.

The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.

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