Florette unveils £1m summer marketing plan

Florette, the £40m salad brand, has announced a £1m marketing campaign that will reach 8.6m shoppers this summer.

Spearheaded by sponsorship of Food Network, the UK’s only dedicated food TV channel that reaches over 5.2 million people each month, the campaign will connect Florette to some of the biggest chefs and food writers in the UK.

The sponsorship will be

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