New pear brand, Xenia©, cheekily takes on the sugar industry at the ISM Confectionery Fair in Cologne
New pear brand Xenia© is making waves with an unannounced PR stunt at the international confectionery fair in Cologne, positioning itself with cheeky-provocative mobile billboards as a smarter alternative to the industry competition. This might not sit well with some exhibitors at the international confectionery fair in Cologne: In a place where big names in the industry such as Nestlé,
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