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Piqa Boo pear has been rebranded as Piqa Red.

2025-03-28 07:00
The premium New Zealand-grown pear, Piqa Boo, has been rebranded with a new look and name in preparation for the 2025 export season.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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