"The demand for Portuguese pears is high and every year Portugal has its production sold out before it is harvested"
The Rocha pear marketing campaign is underway in Portugal; a season so far marked by a high demand that far exceeds the supply, significantly reduced by the weather, as International Sales Manager Carla Belandria explains. "In Portugal, there is a total of about 10,000 hectares devoted to Rocha pears which yielded 243,000 tons in 2022. However, this year the harvest is down to just 134,000
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