The importance of brands, co-locating, and true sustainability in vertical farming
"The power of a real brand is to connect shoppers with the product and how the product has been made. If you want people to make more sustainable choices of the food they buy, we have to give more information on the business behind the food," says Kate Hofman, Founder of GrowUp Farms, as she dives into research they conducted on shoppers in the UK. It appears that shoppers want a salad that
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