Verbraucherzentale Bundesverband: Sustainability advertising does more harm than good
Green advertising claims on food have considerable greenwashing potential. This is the conclusion of a study by the research agency "Zühlsdorf + Partner" and the University of Göttingen commissioned by the vzbv's food clarity project. According to the study, advertising claims referring to sustainability make products appear in a much more positive light to consumers. The
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".