Xenia®: Marketing season successfully concluded
Xenia®, the new pear club variety of the German Fruit Variety Consortium (DOSK), says goodbye to the German market after a successful season. Just in time for the pear blossom and Pear Day on 23 April, the coveted Xenia® brand pear has already been sold out by all participating sales organisations such as Obst vom Bodensee (OvB) and VEOS, despite its long shelf life, according to
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".