"Years like last season show that we need to tap into new markets."

2024-11-07 00:00

VHM Fruit Trade recently showcased its new brand, Deliscala, at the latest Fruit Attraction event in Madrid. Deliscala, a trading company based in Verrebroek, Flanders, is focused on exporting its pears to markets beyond Europe. "Although pears are typically viewed as a commodity here, they are regarded as a specialty.

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