Penny makes a commitment to fruit and vegetables from Germany with "Marktliebe Regional".
According to a 2022 Forsa survey, 84% of respondents say that regional origin is important to them when it comes to fresh fruit and vegetables. Penny is actively seizing this trend and creating its own overarching regional brand - "Marktliebe Regional" by Penny - on 30 May. The company understands the term "regionality" to mean that the products are produced in the respective
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".