"It is clear, and our market studies show it, that many are still unfamiliar with kakis"
The Persimon® kaki campaign came to a close recently with major complications due to significant production shortages. The area planted under the PDO Kaki Ribera del Xúquer remains stable, despite the difficulties in recent seasons, although the fruit still needs more promotion in order to reach more consumers. Cirilo Arandis, president of the Regulatory Council of the PDO Kaki Ribera del
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